Brand & Style Guide

Prairie Vintage Revival

Design system for prairievintagerevival.ca
Version 1.0 — March 2026
01 / Color Palette

Brand Colors

A warm, earthy palette inspired by prairie landscapes, weathered wood, dried herbs, and vintage linen.
Primary Backgrounds
Primary BG

Warm White

Primary page background

#FDFBF7
Cream

Cream

Secondary background, cards, features

#F5F0E8
Linen

Linen

Tertiary background, newsletter, placeholders

#EDE6D8
Dark BG

Charcoal

Dark sections — events, footer, announcements

#2E2A26
Accent Colors
Primary Accent

Rust

Primary CTA, links, section labels, buttons

#B8654A
Light Accent

Rust Light

Hover states, event dates on dark bg

#D4886E
Secondary

Sage

Dividers, open/available tags, decorative accents

#8B9A7E
Secondary Dark

Sage Dark

Vendor CTA section bg, category tags

#6B7D60
Gold

Gold

Highlight accent, event card borders

#C5A55A
Gold Light

Gold Light

Footer headings, hero badge, links on dark bg

#D9C48B
Text & UI
Body Text

Text

Primary body text on light backgrounds

#3A342E
Secondary Text

Text Light

Subtitles, descriptions, meta text

#7A7068
Brown

Brown

Button hover state, warm dark accent

#5C4A3A
Border

Border

Card borders, dividers, input outlines

#D5CBBC
02 / Typography

Typefaces & Scale

Three typefaces work in harmony: a bold serif for display, a clean sans for body, and an elegant serif for accent text.
DISPLAY / HEADINGS

Playfair Display

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

0123456789 — Used for H1, H2, H3, H4 headings across the site.

Prairie Vintage Revival

Upcoming Events & Markets

That Christmas Feeling

BODY / UI

DM Sans

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

0123456789 — Used for body text, navigation, buttons, labels, and meta text.

Our Story

I’m not a big antique dealer with endless aisles. I prefer an ever-changing, thoughtfully curated collection — things that are useful, repurposed, or simply beautiful as they were found.

ACCENT / SUBTITLES

Cormorant Garamond

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Curated monthly vintage markets in rural Alberta
03 / Buttons

Button Styles

All buttons use DM Sans, SemiBold 600, uppercase with generous letter-spacing. Border-radius is 4px.
04 / Tags & Badges

Status Tags & Category Badges

Used on event cards and blog posts to indicate status or category.
Light Background
DOORS OPENVENDORS WELCOMECOMING SOONSEASONALMARKETSPERSONAL
Dark Background
DOORS OPENVENDORS WELCOMECOMING SOON

Prairie Vintage Revival — Brand & Style Guide v1.0 — March 2026

Vendor Applications Now Open

Join Us For Our First And Hopefully, Annual Flea Market And Vintage Market! This Will Be A Multi Vendor Event. If You Know Of Or Are Someone Who Is A Vintage/Antique Collector Or Dealer And You Want To Join In Please Let Me Know. Message Me For Details. Limited Space And I Will Be Picky About Who The Vendors Are. Focus Should Be On Vintage And Antique Collections, Memorabilia , Furniture, Farmhouse Vintage, Grandma-Core, Cottage Core, Etc . Vendors Will Be Responsible For Their Own Tables Or Tents Or Tailgate .